A Ward 4 family man ready to get to work for you.
I've been proud to call Ward 4 my home since 2015. I have four kids who go to Bradford schools. I support many of Bradford's local businesses. And I'm watching the town grow faster than the planning keeping pace with it.
Outside Bradford, I'm the expert companies call when growth gets complicated, helping to answer key questions: "What's holding us back?", "What do we need to prioritize?", and "How can we get the best return on our investment?" The Schulich School of Business, one of Canada's top-ranked business schools, trusts me to prepare Canada's next generation of business leaders. National news outlets seek my perspective on what companies need to do to succeed.
Bradford is growing fast, and the decisions being made today will shape the town my family and yours will live in tomorrow. Ward 4 deserves more strategic thinking for a council making decisions about Bradford's future.
I'm ready to provide it.
Why Pullara?
Every candidate says they'll work hard for you. Here's what actually sets me apart.
I know how to manage money responsibly.
I've managed multi-million dollar budgets at some of the world's most exceptional companies. At Starbucks, Coca-Cola, and Google, every dollar had to be justified against measurable outcomes. That's not something I read about in a textbook, it's something I've been doing for 25 years.
I understand growth because managing it is what companies pay me to do.
The questions Bradford is asking right now: "What do we need to prioritize?", "Where should we be spending?", "How do we grow without losing what makes this place worth living in?" These are the same type of questions I've been paid to answer throughout my career. I've solved different versions of it before.
I make decisions based on facts, not noise.
Too often, the loudest voice in the room carries the vote. My entire career has been built on the opposite approach: gather the data, understand what it's actually saying, and make the call that the evidence supports, even when it's unpopular. Good decisions start with actually understanding what the majority of the community believes, not just who was able to show up to council meetings and talk loudly.
I communicate clearly. And I hold myself accountable.
I teach undergraduate, Master of Marketing, and MBA students at one of Canada's top-ranked business schools. I'm regularly interviewed by the media for my thoughts. I also write a blog that breaks down complex business ideas in plain language. If I'm your councillor, you'll always know where I stand and why. I believe the people of Ward 4 deserve a councillor who owns their decisions, admits their mistakes, and never puts their own interests above the community's.
I've had a seat at the table where important decisions are made many times before.
Early in my career, I spent five and a half years serving on my condominium corporation's board, first as Treasurer and later as Vice-President, making real financial and governance decisions on behalf of the people who lived there. I've served as a Director on the American Marketing Association Toronto Chapter's Advisory Council since 2013, making strategic decisions that benefit Toronto's marketing community for thirteen years. And that's just a sample of my governance experience. I'm not going to spend my first year on council figuring out how governance works. I already know, which means I can get right to work for you.
I know when a deal is worth signing.
I've negotiated major brand partnerships with organizations like Universal Studios and NASCAR, and aligned cross-functional and international teams around shared priorities when everyone had competing interests. That background is exactly what Council needs when it reviews a major development or incentive agreement: someone who can catch the terms of a deal that look fine to the inexperienced eye but could end up proving costly for the town. It's a skill I've refined over a 25-year career, and I'm ready to put it to use for you.
Bradford has a story worth telling. I know how to tell it.
I've spent 25 years building awareness and making compelling cases for why people should choose one option over another. That translates directly to attracting businesses, jobs, and investment to this community. Bradford deserves more attention than it gets today, and I know how to change that.
If elected, here's what you can expect from me.
Transparent
You will always know where I stand and why. No vague answers, no dodging difficult questions.
Consistent
The decisions I make for this community won't depend on who is making the ask. Everyone gets the same councillor.
Fact-Based
I have a long history of using data to make well-informed decisions. Facts will always win over loud voices for decisions that will affect our community.
Accessible
If you have a concern, you'll be able to reach me by phone, by email, by WhatsApp, on Facebook, or through this website. I respond, and I respond quickly.
Inclusive
I'll always be open to hearing from people who don't share my views, providing they show me the same respect I intend to show them.
Integrity
I will never put my own interests above the interests of Ward 4.
Accountable
I'll own both my decisions and my mistakes.
Pullara Listens.
Bradford is growing fast, and the decisions being made today will shape the town my family and yours will live in tomorrow.
That's why I want to hear directly from you.
Click the link below to complete a brief survey and share your priorities for Bradford West Gwillimbury.
Everything you choose to share with me will help inform how I can best represent you.
Join Team Pullara.
Campaigns are won by people who show up. Whether you can give an hour or a hundred, there's a role for you on Team Pullara.
Volunteer activities include door-to-door canvassing, lawn sign installation, phone outreach, social media support, and event help. All shifts are flexible and built around your schedule.
Volunteering on a municipal election campaign may also count as Ontario high school community involvement hours under PPM 124. If you're a Bradford student looking to complete your mandatory volunteer hours, we'd love to have you.
Click the button below to reach out and we'll send you everything you need.
Let's make Bradford better, together.
Email Us to VolunteerRequest a Lawn Sign.
Want to show your neighbours that you support better thinking for a better Bradford?
Fill out the form below to request a sign for your front lawn, and I'll personally deliver it to your home as soon as I can.
I want to hear from you!
If you have a question, a concern, or just want to talk about what matters to you in Ward 4, reach out. I'll get back to you.
Contact David