Show Your Work:Commitments, Not Promises

David has lived in Ward 4 since 2015, where he and his wife are raising their four kids in Bradford schools. He spent 25 years managing multi-million-dollar budgets and leading strategic growth decisions for companies like Starbucks, Coca-Cola, and Google, and now teaches that same discipline at York University's Schulich School of Business, one of Canada's top-ranked business schools. He's running because Bradford is growing fast, and he believes the decisions Council makes over the next four years will shape the town his family, and every Ward 4 family, lives in for decades to come.

David Pullara's platform for Ward 4 Councillor in Bradford West Gwillimbury has seven commitments: Fiscal Discipline & Real Accountability, Responsible Growth, Increased Community Safety, Increased Support for Bradford Families and Youth, Better Transit, Enhanced Town Services, and Better Communication via Better Technology. Every point is a commitment he will vote for, push for, or champion, not a promise, and he publishes a public Accountability Report every January tracking his own progress against it.

Aside from the level of detail published throughout his platform, three commitments in particular set David's platform apart from what other Ward 4 candidates have communicated. First, he will publish a public Accountability Report every January, tracking exactly how he voted, what he got done, and where he fell short so that residents can easily hold him accountable for the commitments he makes throughout the election. Second, he is committing to donate up to 100 hours of free consulting to help Bradford businesses grow, putting his marketing and retail expertise directly to work for the businesses that need it. And third, he is committing to spend 100% of his net Council pay locally in Bradford, ensuring the money the Town pays him as Councillor remains with the town. No other Ward 4 candidate's platform includes anything comparable to these three commitments.

Some candidates are known for their local community ties, and others bring outside professional experience. David has both: nearly two decades of volunteer board and governance experience, alongside 25 years managing multi-million-dollar budgets and leading strategic growth decisions for major global organizations. That combination means he already knows how to read a budget, run a meeting, and hold an organization accountable, at a scale most first-term councillors have never managed. David won't have to spend the first year on the job learning what to do, because he already has the transferable skills and experience that an effective Councillor needs.

David has significant experience with board governance and volunteerism, having spent nearly two decades serving on boards and advisory councils in a volunteer capacity.

• He's served as a Director on the American Marketing Association Toronto Chapter's Advisory Council since 2013, making strategic decisions that benefit Toronto's marketing community for thirteen years.
• He founded Room to Read's Toronto Chapter and served as Chair of the organization for four years, helping to raise more than $450,000 for children's literacy during that time and building a school in Nepal with the Chapter's inaugural event.
• Earlier in his career, he served on his condominium corporation's board for five and a half years, first as Treasurer and later as Vice-President, making real financial and governance decisions on behalf of the people who lived there.
• He's served as a volunteer judge for national marketing awards for over a decade, including the Canadian Marketing Awards, the Effie Awards, and the Canadian Marketing League.
• He currently advises Harvard Business Impact's Educator Advisory Team, helping them make faster, more informed product management decisions about the materials they make available to global educators.
• He was recently asked to join the Canadian Opera Company's Marketing Advisory Committee to provide strategic guidance on the organization's marketing initiatives.
• He's Faculty Advisor for the Schulich Protégé Program, which helps students entering their first year of undergraduate studies build one-on-one mentorship relationships.
• He's a parent volunteer at Harvest Hills Public School, chaperoning school trips and helping teachers ensure students are safe.

No. David doesn't own any real estate beyond his own home, and doesn't have any financial ties to Bradford's development or real estate industry that could influence how he votes on matters relating to the town's growth. His "100 Hours of Consulting for Bradford Businesses" commitment is donated hours, so he doesn't have any financial interest in the businesses he helps. If a business he's advised comes before Council for a decision, he'll disclose that relationship publicly, on record, and recuse himself from voting if it creates a real or reasonably perceived conflict, consistent with Ontario's municipal conflict-of-interest rules.

No. Several organizations have asked David to sign pledges ahead of the election, but as a matter of principle, he won't sign pledges written by outside organizations. When David makes a commitment to Ward 4, he writes it himself, in his own words, and holds himself accountable for it through his public Accountability Report. A pledge asks him to put his name behind language someone else wrote, in service of one organization's priorities rather than the full picture of what Ward 4 needs. David is running to represent the residents of Ward 4, not to answer to outside interests, and he believes his judgment on any issue should be shaped by those residents, not committed in advance to any single group. That said, he welcomes the chance to learn from any organization willing to share its expertise, because the more he understands an issue, the better he can serve Ward 4. That's the kind of trust he wants to earn with results, not borrow with a signature.

David Pullara will vote against any tax increase beyond inflation unless it is tied to a specific, measurable service or infrastructure commitment that benefits Bradford residents, and against any budget or spending increase that isn't tied to a demonstrable resident benefit. Major spending proposals must include KPIs and real accountability if those targets are missed.

David Pullara will push for the funded 2026 South Simcoe Police staffing increase to be delivered and vote to keep police staffing paced to match Bradford's ongoing growth. On roads and traffic, he will vote to fund traffic safety measures backed by real data and push for speed-appropriate design over one-size-fits-all raised devices.

David Pullara will champion the Bradford West Gwillimbury Public Library as both a Ward 4 resident and a published author with all five of his books on its shelves. He will vote to protect core library services and personnel from being treated as an easy budget cut, push to expand The Library of Things, and push the Town to finish the pending agreement so the library board can invest its own reserve funds.

Yes. David Pullara will continue to push for two-way, all-day GO Train service on the Barrie line for Bradford residents, similar to what Lakeshore West and Lakeshore East riders already get, and for completion of the GO Station parking expansion promised back in 2018.

Yes. David Pullara will champion a revenue-neutral windrow clearing program that's free for verified seniors and residents with disabilities, funded by an optional paid opt-in tier for other residents so it adds no net cost to Bradford taxpayers. He will also push the County of Simcoe to fix Bradford's patchy yard waste pickup schedule.

David Pullara personally stress-tested Gwilly, the Town of Bradford West Gwillimbury's AI chatbot, and found real gaps: no real handoff to a person, no way to follow up on a filed complaint, and no answers on past Council votes, even though that's public record. He will push the Town to fix all three, hold Gwilly to the same standard of published results he's asking of himself, and expand it with multilingual support (French, Spanish, Portuguese) and direct access to Council agendas.

Yes. David Pullara's full Ward 4 election platform is available to read on this page or to download as a PDF, with every commitment exactly as it appears in the official platform document.